Cynthia Kay

Entrepreneur Leadership Network® Contributor

Bio

Cynthia Kay is Founder of Cynthia Kay and Company, an award-winning media production company. She is an expert in small business and has worked with small business leaders across sectors, industries, and growth stages for 35+ years. She is the author of Small Business. Big Success.

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Latest

Starting a Business

Get Picky With Your Clients — How to Identify and Attract Your Ideal Customer

As a start-up or even an established business facing tough times, it is hard to be picky about customers. But with a little effort and thoughtful planning, you can attract more ideal customers and spend less time doing work that does not align with your business goals.

Starting a Business

3 Things to Consider Before Your Perfect Business Partner Becomes Your Perfect Disaster

There are many reasons for start-up businesses' high failure rate, including lack of cash, not doing enough research and poor marketing. But this one reason is definitely not getting enough attention.

Management

Why Business Owners Should Mix Strategy with Hands-On Involvement

Conventional wisdom says to work on the business, not in the business. That sounds like good advice, but is there more to it? Yes, and finding the balance is key to entrepreneurial success.

Collaboration

Watch Out for These 5 Consequences of Too Much Collaboration

Beware of the collaboration trap! Too much collaboration causes overload, and well-intentioned efforts to have broad collaboration can backfire.

Business Plans

From Camera-Shy to Camera-Ready — Here's What to Consider Before You Go on Camera

Are you ready to be on camera? Here are a few things to consider.

Starting a Business

Most People Have No Business Starting a Business. Here's What to Consider Before You Become an Entrepreneur

You need to find the right business opportunity at the right time and take the right steps to beat the odds.

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