Branding
From personal branding or corporate business branding, entrepreneurs know a strong branding strategy and design are imperative to success. Learn more, here.
4 Steps to Building a DIY Marketing Plan That Really Works
Stop wasting your time and money — this is the foundation of a marketing strategy that leads to sales and brand loyalty.
The Side Hustle She Worked on in a Local Starbucks 'Went From Nothing to $1 Million.' Now It Will Make Over $30 Million This Year.
Melinda Spigel transformed a simple jewelry-making hobby into a lucrative full-time business with multimillion-dollar annual sales.
'I Used to Sleep Under My Desk:' How a Burnt Out Executive Changed His Ways and Now Runs a Sleep Wearables Company.
A personal wake-up call led Somnee CEO Tim Rosa to transform sleep technology through neuroscience.
How to Create a Winning Content Strategy Aligned with Your Buyer's Journey
This article details the importance of aligning content with the customer journey for long-term success, from top-of-the-funnel content that captures attention and builds awareness to bottom-of-the-funnel strategies that foster loyalty and drive conversions.
More Posts on Branding
5 Unforgettable Lessons I Learned Spending $1 Million on a Domain Name
After buying my company domain name for over $1 million USD and completing hundreds of six and seven-figure transactions since, here are the five best pieces of advice I can offer to anyone looking to purchase ultra-premium digital real estate.
Your Current Marketing Plan May Not Work Overseas — Copy Strategies From Spotify and Snickers to Succeed Anywhere
Drawing on inspiring examples from leading brands and our own successful expansions into various markets, here are some insights to help you expand your business globally in the most effective way.
How to Build a Tech Brand That Stands Out in a Competitive Market
Using the strategies outlined in this guide, your tech brand can achieve lasting success and recognition.
All Entrepreneurs Think About Writing a Book — Here's How to Know If You're Ready For Your Own
These days, it seems like everyone has published a book. That can lead us to feel like we should publish, too. But before you rush to the presses, ask yourself these four important questions.
You Need Loyal Customers For Long-Lasting Success — and Finding Them Is Easier Than You Think With These Tips
Here's how to use social media, email newsletters and public relations to build a community of loyal customers and achieve success for the long haul.
She Started a Multimillion-Dollar Brand for Young People Out of Her College Dorm Room — Here's What Gen Z Actually Wants, According to Her
Amanda Zuckerman, co-founder and chief brand officer of Dormify, was just 18 when she saw a major gap in the market.
This Former Model Used Her Personal Savings to Start a Thrifty Side Hustle — Then Taylor Swift Became a Repeat Patron: 'People Really Responded'
Christy Dawn, founder of her namesake regenerative fashion brand, says she's always been on a mission "to create beauty in everything I do."
She Batched a Beloved Product at Home, Inspired By a Black-Owned Business From the 1960s. Then It Became a Multimillion-Dollar Brand: 'We'd Never Intended This.'
Arsha Jones, founder and CEO of Capital City Mambo Sauce, wanted to satisfy a very specific craving — and it led to a seven-figure business.
This Legendary California Fish Market Sold $30 Million in One Year Thanks to Viral Videos – Then Caught Amazon's Attention
San Pedro Fish Market's Michael Ungaro and Henry Ungaro Jr. on creating the 'Kings of Fi$h' reality show, going viral and running a profitable family business.
She Launched Her Black-Owned Beauty Brand with $1,500 in Her Pockets — Now Her Products Are on Sephora's Shelves.
On her journey to disrupt the beauty industry with her brand OUI the People, here are three lessons founder Karen Young shares.
This Old School Marketing Strategy Can Better Sway Your Audience
Leveraging traditional media may be the most innovative marketing strategy you employ this year.
