- 2024 Franchise 500 Rank
-
#421 Ranked #338 last year
- Initial investment
-
$223K - $477K
- Units as of 2023
-
130 52.9% over 3 years
Ever wanted thick, long eyelashes? If you constantly wish that the lash of your dreams was on speed dial, it might be a sign for you to open your own with the Deka Lash franchise.
Deka Lash has been disrupting the lash industry since 2012, as founder Jennifer Blair focused on making eyelash extension services more accessible. Since beginning to franchise in 2016, business has expanded as the beauty industry has grown in popularity. What started as a single location in Pennsylvania is now a leading provider of lash and brow services, spread out over 130-plus locations across the United States and Canada.
Why You May Want to Start a Deka Lash Franchise
If you are looking for a company in the beauty industry with which to become a franchisee, Deka Lash offers a reassuring option. They train not only the franchisees, but also your employees. Deka Lash also carries proprietary products, smells, sounds, furniture, and fixtures, making each lash studio a unique experience for any client.
In fact, all of its services are based on what their actual clients desire. How are they doing it? Simple—they have the belief that all beauty services should be available to everyone, not just high-end clients. Their lashes allow clients to make a statement and build personal confidence.
What Might Make Deka Lash a Good Choice?
Support for franchisees is a continual commitment from Deka Lash. Not only will the corporate team guide you through the initial process, but they will support you with tips and training for marketing, employee training, and operations. They are there to support you in your franchise and make sure everything is run efficiently.
The price to open a Deka Lash franchise can vary somewhat depending on a few factors, mainly the location and footprint size you choose. Deka Lash has partnered with several different financial institutions so they can find the right financing for you and your franchise. These third-party financers can help you cover the franchise fee, startup costs, equipment finance, inventory finance, and payroll of your franchise.
However, that is not to say you shouldn't be prepared for an initial franchise fee and the cost of startup supplies, computers, and hardware. These costs are unlikely to change based on the location and design of your store.
How Can I Start the Process of Owning a Deka Lash Franchise?
If you want to get started in a Deka Lash franchise, your first step is to plan out a potential location. This is especially important since your studio should be convenient for the everyday client. During the onboarding process, you'll be able to chat with a representative who can answer all of your questions and begin the process of securing financing and site selection.
If you're ready to own your own Deka Lash franchise and begin building confidence with your favorite clientele, don't wait. You're just a few months away from holding the keys to your custom lash studio.
Company Overview
About Deka Lash
| Industry | Personal-Care Businesses |
|---|---|
| Related Categories | Lash & Brow Services, Miscellaneous Personal-Care Businesses, Salon & Spa Services |
| Founded | 2012 |
| Parent Company | DL Brands LLC |
| Leadership | Jennifer Blair, CEO |
| Corporate Address |
20 S. Main St., #248 Bountiful, UT 84010 |
| Social | Facebook, LinkedIn, Instagram |
Business Overview
| Franchising Since | 2016 (8 years) |
|---|---|
| # of employees at HQ | 30 |
| Where seeking |
This company is offering new franchises throughout the US. This company is offering new franchises in the following international regions: Canada |
| # of Units | 130 (as of 2023) |
|
|
|
Information for Franchisees
Here's what you need to know if you're interested in opening a Deka Lash franchise.
Financial Requirements & Ongoing Fees
Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
|
Initial Franchise Fee
|
$59,900 |
|---|---|
|
Initial Investment
|
$222,800 - $476,850 |
|
Net Worth Requirement
|
$500,000 |
|
Cash Requirement
|
$100,000 |
|
Veteran Incentives
|
10% off first-unit franchise fee |
|
Royalty Fee
|
6% |
|
Ad Royalty Fee
|
2% |
|
Term of Agreement
|
10 years |
| Is franchise term renewable? | Yes |
Financing Options
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
| Third Party Financing | Deka Lash has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll |
|---|
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
| Classroom Training | 24 hours |
|---|---|
| Ongoing Support |
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Franchisee Intranet Platform
|
| Marketing Support |
Ad Templates
Social Media
SEO
Website Development
|
Operations
Additional details about running this franchise.
| Is absentee ownership allowed? | No |
|---|---|
|
Can this franchise be run from home/mobile unit?
|
No |
|
Can this franchise be run part time?
|
No |
| # of employees required to run | 6-8 |
|
Are exclusive territories available?
|
Yes |
Franchise 500 Ranking History
Compare where Deka Lash landed on this year's Franchise 500 Ranking versus previous years.
Additional Rankings
Curious to know where Deka Lash ranked on other franchise lists? Find out below.
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